To search for which products to try many people turn to their favorite Instagram models. This makes it easier to look for products on a platform that is already widely used. But when it comes to edibles, is it the right move to resort to what influencers suggest?
Influencer content is a pillar of today’s marketing efforts. From celebrities to models and people with huge fan followings on Instagram, influential blogging has become quite a popular concept. But are the detox teas, weight loss supplements, and fat-melting protein shakes actually worth the costs you pay for them?
Not really. Most Instagram influencers have no idea, whether the product they are marketing works or not. A new research which was recently presented at the European Congress on Obesity reveals that weight loss influencers typically don’t know much about the product they are promoting.
As per the findings of this study, only one in nine influencers is putting evidence-backed, authentic weight loss suggestions out there. An author of this study, Christina Sabbagh said, “We found that the majority of the blogs could not be considered credible sources of weight management information, as they often presented opinion as fact and failed to meet U.K. nutritional criteria.”
For the purpose of this research, influencers who had a blue tick, about or above 80,000 followers on the platform, and an active blog about weight management were included. The content shared by these influencers was thoroughly analyzed. Only one in nine was found to be sharing credible content. Also, this one person happened to be a registered nutritionist with a proper degree.
What’s more, of 10 meal plan recipes promoted, only three met the calorie goals as per UK health. To make matters worse, most shared information as if sharing facts but without the support of any research. All of this is pretty bad on many levels. First off, these influencers have a wide audience and so many people rely on them to post genuine content.
Secondly, there are certified dietitians and nutritionists out there who can provide correct guidance on weight loss matters. Alas, experts in the field do not have the popularity that Instagram influencers do.
But there is a good news. A latest study shows that only 8% of people believe the information shared on social media and only 4% believe what influencers recommend. In this regard, it is essential to only follow the word of influencers who are transparent about their information source, who give recommendations based on scientific evidence and who are qualified from accredited institutions.
Influencers who only recommend pills, supplements, teas and other such products are likely to be fooling their audience, promoting an item they haven’t even tried. Now that influencer opinion sharing is increasing, several people on the internet such as Jameela Jameel have taken it upon themselves to give shut up calls to celebrities and other influencers who encourage the use of health harming products.