ASMR – What You Need To Know About The Autonomous Sensory Meridian Response

ASMR is a term that is being rotated around the internet quite a lot lately. From celebrities to YouTubers and marketers, everyone is talking about it. Essentially, ASMR is a feeling which wasn’t given a name until recently. Since not everyone can experience this sensation, some may say it doesn’t exist. But ASMR is very true.

What Is ASMR?

ASMR refers to the tingly, electric-like sensation that slides from your brain to your neck and spine when you hear or see something that calms you. Particular auditory and visual stimuli can be responsible for triggering this sensation. The Autonomous Sensory Meridian Response is a name coined by Jennifer Allen.

While Allen is not a scientist, the name she gave to the feeling has stuck because it sounds medical and soothing. People also refer to ASMR as “braingasm.” Some other names that were suggested at the time of giving this sensation a name included spine tingle, brain orgasm, brain massage, head tingle, and brain tingle.

Auditory And Visual Stimuli That Trigger ASMR

ASMR is stimulated when one hears a particular sound of rustling, whispering, etc. A soothing noise that reminds one of his childhood. Visual stimuli include images of someone folding clothes, brushing hair, zipping a bag, etc.

Therefore, the stimuli are pretty innocent and non-sexual. However, people have used sensual stimuli for triggering ASMR and named the sensation AMSRotica.

Can Everyone Experience ASMR?

Not everyone can experience the Autonomous Sensory Meridian Response. Those who do not feel it have a hard time believing that anyone can. Those who do experience ASMR call the feeling euphoric and relaxing.

For them, ASMR may disappear or decrease in intensity with time. This is because the more you deliberately trigger the feeling, the more your brain learns to tolerate the trigger. The sensation may return after a time.

The Trend Of ASMR Videos

Since the phenomenon has only been recently discovered, people are obsessed with it. The previous year, ASMR videos were trending on YouTube. Even this year, the trend continues with vlogger and celebrity, Shay Mitchell, having recently shared a relevant video. ASMR videos demonstrate common triggers to induce the sensation in viewers intentionally.

The sole purpose of such videos is to calm people. Brands have been quick to jump on this trend-train and so have been other celebs. Apart from exhibiting gentle scratching, rusting, tapping, etc. in the videos, typically, calming words are also repeated numerous times. These videos can have a long length as well.

Can ASMR Be Used To Fall Asleep?

Several people say that they fall asleep mid-watching an ASMR video because of its relaxing nature. In fact, these relaxing sensations can also help a person overcome insomnia. Some people prefer imagining AMSR stimuli to fall asleep than watching or listening to AMSR videos.

Key Takeaway

Autonomous Sensory Meridian Response or ASMR is a static-like sensation that runs from the scalp to the spine. This feeling is stimulated with relaxing auditory and visual stimuli. It can even help people fall asleep. This sensation is a trending topic on YouTube with several videos online.